The Great Spud Sacrifice
Checkers & Rally’s
CHALLENGE:
Win National Fry Day on Twitter.
IDEA:
Exaggerate the “cult following” around the restaurant’s famous seasoned fries.
RESULTS: 360% increase in share of voice | 2nd most talked about fast food brand | Engagement rate 275% above QSR benchmark
Twitter polls decided the fates of the spuds.
The potatoes were then sacrificed.
We even shipped swag to our most dedicated cult members.
Including a special USB drive.
Made at Fitzco with Erin Stockwell