Look Yourself
Sam's Club + Elton John Eyewear
THE ASK:
Sir Elton John was launching his own line of glasses and sunglasses at Sam's Club and Walmart. Our team created a suite of digital executions to promote it, including lyrical eye charts, virtual try-ons, and TikToks.
FUN FACT:
I was also personally tasked with writing a jingle for the living legend to sing. I penned the lyrics, then Elton himself composed the chord progression and melody on the fly.
PRESS: Rolling Stone | Business Insider | People | Forbes | Variety | Fox Business
Made at VML with Erin Stockwell