Ideas bloom only if we grow them.

Intro

Hello, my name is Evan. I’m a freelance Creative Director/Writer based in the USA. Recently I started my own thing over at Midipop Idea Co.


My rules of green thumb:

  • Creativity thrives best in a judgment-free environment.

  • Only after allowing things to sprout do we then begin weeding.

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  • The more naturally an idea extends into any and every form of media, the better the idea.

  • The more intrinsic talk value the idea possesses, the better the idea.

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  • We live in an attention-based economy just as much as a monetary one.

  • Attention must be earned.

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  • Every single point of contact a person has with your company is a chance to improve your reputation.

  • Advertising = reputation management.


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  • Mind your medium, but craft your message.

Portfolio

Examples of my work can be found below.

01

That time we turned a condiment into a cold one.

02

That time we helped Rocketman launch an eyewear line.

03

That time we put the Property Brothers on top of someone’s roof.

04

That time we formed an online cult to sell more seasoned fries.

05

That time we performed magic tricks to explain car features.

06

That time we gave small dog owners a peek into their pets’ imaginations.

07

That time we used the power of “yes” to open new roads.

08

That time we carved jack-o’-lanterns that craved a certain candy.

09

Free time.

Experience

I’ve worked full-time at both VML and Fitzco in Atlanta, GA; as well as at Saatchi & Saatchi in Los Angeles, CA.

Before that, I worked freelance at Leo Burnett in Chicago, IL; Crispin in Boulder, CO; and We Are Alexander in St. Louis, MO.

I also interned at BBDO in New York, NY and at New Honor Society in St. Louis, MO.

What does all that mean for you?

It means I bring a decade’s worth of expertise, honed across brands and agencies of every size, to every single assignment, collaboration, project, or business problem that comes my way.

Accolades

  • Bronze, Finalist (French’s Mustard Beer)

  • Best in Food & Beverage, Best in Art Direction, Audience Honor in Art Direction, Audience Honor in Consumer Brand (French's Mustard Beer)

  • National Silver (French's Mustard Beer)

  • Best in Music Category (Glotis)

  • 2020/2021
    Finalist - October 2020

    2018/2019
    Finalist - September 2018

    2017/2018
    Bronze - October 2017
    Finalist - February 2018

    2016/2017
    Silver - October 2016
    Bronze - November 2016
    Finalist - January 2017
    Finalist - March 2017

  • Client: Goodwill - Sept. 2017
    Concepted and wrote copy with an art director on a campaign that won Judges' Choice. The art director in question won a freelance gig at Crispin as a result.

    Client: Love Has No Labels - Sept. 2016
    Top 10 finalist selected to do a live pitch at the New York Times HQ. Presented to CCOs, CEOs, CSOs and ECDs from eight of the best advertising agencies in the country: Crispin, 72andSunny, Wieden+Kennedy, Joan, BSS&P, VB&P, Ogilvy and JWT. Won a freelance gig at Crispin.

  • Futures, Class of 2015

  • Most Promising Multicultural Students, Class of 2015

Closing remarks

I hope you’ve enjoyed your time perusing my little corner of the world wide web.

Personally, I will forever remain a student of advertising, big ideas, and communication arts. It’s the only industry I’ve encountered that matches my crazy.

Above all else, let’s please remember to treat people like people. Human beings are more than just data points with wallets.

It’s the golden rule all over again: Talk to your consumer the way you would want to be talked to. How unexpectedly Biblical.

Peace, love, and understanding,
-Evan Miguel