Ideas bloom only if we grow them.

Intro

These are my basic principles:

  • Creativity thrives best in a judgment-free environment.

  • Only after allowing things to sprout do we then begin weeding.

  • The more naturally the idea extends into any and every form of conceivable media, the better the idea.

  • The more intrinsic talk value the idea possesses, the better the idea.

  • Word-of-mouth is the best form of advertising available.

  • We live in an attention-based economy as much as a monetary one.

  • Attention must be earned, and ideally, sustained.

  • Every single point of contact a person has with your company is a chance to improve your reputation.

  • Advertising = reputation management.

  • A great idea cuts through whether the budget is $500 or $500,000.

  • Consistency is key.

  • Keep It Stupid Simple.

Portfolio

Examples of my work can be found below.

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Experience

Right now I'm working as a Creative Director at the global advertising agency network VML.

Before joining VML, I held full-time roles at Fitzco in Atlanta, GA and Saatchi & Saatchi in Los Angeles, CA.

Before that, I worked freelance at Leo Burnett in Chicago, IL; Crispin Porter Bogusky in Boulder, CO; and We Are Alexander in St. Louis, MO.

I also interned at BBDO in New York, NY and New Honor Society in St. Louis, MO.

If you find yourself feeling curious about how I got into this business, you can take a look at my student book.

Accolades

  • Bronze, Finalist (French’s Mustard Beer)

  • Best in Food & Beverage, Best in Art Direction, Audience Honor in Art Direction, Audience Honor in Consumer Brand (French's Mustard Beer)

  • National Silver (French's Mustard Beer)

  • Best in Music Category (Glotis)

  • 2020/2021
    Finalist - October 2020

    2018/2019
    Finalist - September 2018

    2017/2018
    Bronze - October 2017
    Finalist - February 2018

    2016/2017
    Silver - October 2016
    Bronze - November 2016
    Finalist - January 2017
    Finalist - March 2017

  • 2018
    The Sh!t That Won - August 2018

    2017
    The Sh!t That Came So Close to Winning - February 2017
    Shortlisted Sh!t - February 2017

    2016
    The Sh!t That Came So Close to Winning - November 2016

  • Client: Goodwill - Sept. 2017
    Concepted and wrote copy with an art director on a campaign that won Judges' Choice. The art director in question won a freelance gig at Crispin as a result.

    Client: Love Has No Labels - Sept. 2016
    Top 10 finalist selected to do a live pitch at the New York Times HQ. Presented to CCOs, CEOs, CSOs and ECDs from eight of the best advertising agencies in the country: Crispin, 72andSunny, Wieden+Kennedy, Joan, BSS&P, VB&P, Ogilvy and JWT. Won a freelance gig at Crispin.

  • Futures, Class of 2015

  • Most Promising Multicultural Students, Class of 2015

Closing remarks

Sometimes, you need to focus on awareness and acquisition.

Sometimes. you need to focus on loyalty and retention.

Don’t get the two confused.

Peace, love, and understanding,

-Evan