The Great Spud Sacrifice

Checkers & Rally’s

Challenge:
Win National Fry Day on Twitter.

Idea:
Exaggerate the “cult following” around the chain’s famous seasoned fries.

Results:
- 360% increase in share of voice
- 2nd most talked about fast food brand during the holiday
- Engagement rate 275% above the QSR benchmark

Teasers:

Twitter Polls:

The Sacrifices:

Swag:

USB drive contents:

Made at Fitzco with Erin Stockwell